I'm thinking about adding more features to the Daily Deviations app because many users expect more from it. Initially I planned it to be a simple browser for the daily deviations channel (hence the name) but many users request search, access to profiles and other parts of the site. So before adding new features I decided to be scientific and gather some data with the help of Pinch Analytics on how current features are used. My two primary questions are:
- Which parts of the application do users actually use? If there are some buttons that users just do not click on then I could remove them and make the UI better.
- Which hardware and software do they have? I'm especially interested in OS versions because it allows me to use new features of the OS without loosing users.
Integration was very easy: you initialize analytics library on startup and shutdown it on exit. To record user actions you notify 'beacon' and this is one line of the code. I suppose you are not interested in my beacons so I will show just hardware and software statistics:
The charts represent 647 unique users. I require at least 3.0 version of the OS so obviously there are no users with lower OS versions. The general picture was as I had expected it to be though not without surprises.
- The number of iPhone 3GS devices is really big; I thought it would be around 20% with iPhone 3G leading the chart.
- iPods are ⅓ of the whole swarm and it makes sense to think of them when you design your application. I have not expected them to be that active in using App Store.
- I suppose 'Unknown' device is me using simulator.
- Most of the users do upgrade to the latest version of the OS and this is a pleasant surprise. I think it is pretty safe to use the latest OS features.
Update after a week or so
I'm gathering data for a while now and it seems that distribution is roughly the same. One more thought about iPod users: they have to pay for upgrade to OS 3.0 and I think there should be users that just don't do this. These users are not shown here since I require at least OS 3.0 and loose them.
